Evaluation Final

DPS Final

CP Final

FC Final

Main Task: Unmanipulated Photos

^^^ I will be using this image for my DPS because The lighting from the setting is very ambient and matches the colours in my colour scheme. The perspective shot creates a depth and the Mise En Scene of the image links to my genre (Hip Hop: Underground, urban, Inner city, clothes, money, cars etc). I will flip the image horizontally and fade the left side of the image to bleed into the second page. I will also fade the left side into the black background of the 1st page on my DPS.

^^^ I will be using this image in my contents page, as one of the featured articles. The lighting is hey key and the blue light clashes with the brown (complimentary colours) which attracts the audience. It is a mid shot which allows the audience the view the subect easily . The background is quite plain which gives the audience a better focus on the subject.

^^^ I will be using this image for my contents page main image. The subject is easily visible and is also a mid shot.

^^^ I will be using this image for my Front cover. I will rotate the image by -90 degrees to make it portrait. The NVC of the subject is very aggressive which links to the hip hop culture.

Main Task: FC, CP, DPS Mock ups

These are the magazine mock up drawings of my Front cover, Contents page and Double page spread. I used pencil and drew out my ideas on to paper.

Main Task: Case study of a publishing house

Conde Nast Digital is a publishing house that produces many successful, award-winning magazines. In total Conde Nast publish 15 magazines. Some of their most popular magazines are:
-Vogue -Glamour
-GQ

And many others such as 'Tatler', 'House & Garden' and 'Brides'.



This publishing house has targeted many different audiences;

1. People with a lot of money to spend on items that will alter their appearance. Mainly high and middle-classed people. Some of their magazines advertise many products such as expensive perfumes, shoes, jewellery, dresses, jackets etc. Some of their magazines show photographs of famous catwalks and fashion photo-shoots which will attract their audience as the target audience will know that the models in the photographs are wearing some of the most popular trends and will want to follow the trend. (Vogue, Vanity Fair, Glamour, GQ Style)

2. People with a high interest in famous celebrities lives and gossip about events. These people are most likely to be middle and working-class people. Teenagers (mainly female) would be interested in this type of magazine, as they are going through puberty and some teenagers have a 'crush' on famous celebrities. These people would also have a lot of leisure time and use that time to watch TV or view other types of media that show these celebrities. (GQ)

3. People (mainly older, middle-aged people) that have interests in buying items that will make their home look better. from interior, to exterior, to garden ware. (Interiors, House & Garden)

4. Middle and Higher classed people that enjoy reading about or going on luxurious holidays and venues. These holidays cost a lot and are usually exceptionally pleasant. (Traveller, luxury spas)

With each magazine they make/publish, they have intended to get a different audience. This means they will have a vast range of customers. More customers, more money. Their company will continue to thrive. If The company made magazines of the same genre, customers would prefer one over the other and profit would be lost. They have a wide selection of target audiences to increase their revenue.

Conde Nast Digital's main purpose is to globally produce/distribute magazines, delivering news in many genres. However, generating a bigger revenue is surely one of their intentions. They also have business interests in advertisment, where they promote different companies' products for a specified price. Another business interest they have, is at times they may mention a Tv channel or program, which draws the users attention. The companies they work with or mention in their articles pay Conde Nast for this and again, their revenue is increased.

Main Task: Mood Board

Main Task: Profiling your audience

Tyrell, aged 19, is a hip hop fanatic. His life revolves around hip-hop culture. His sense of style and fashion, his dialect/colloquial speech is influenced by hip-hop culture. Music is a big part of Tyrell's life and spends about an hour everyday listening to it. His favourite genre of music is most definitely Hip-hop and R'n'b. In his spare time he enjoys watching Hip-hop music videos, reading hip-hop magazines and downloading Hip-hop music. As a hobby he enjoys producing Hip-hop instrumentals. A lot of his friends have similar likes and traits as him. This has an impact on his social life and community. It also corresponds with the way he behaves around others.

Tyrell goes to University and takes Media studies and Music as a degree, He goes there 4 Days a week, developing his skills in as many aspects possible and is determined to reach his goal and become professional music producer.

Tyrell has a part-time job at a Inner city Music studio, running errands and occasionally working on music. He likes to spend some of his pay on designer brand clothing such as Nike, Louis Vuitton and G-Star RAW. On his journey there, he likes to read magazines. A Hip-hop Music magazine also helps him follow the latest trends, song releases and news about his favourite music artists. He has a vast compilation of music Magazine issues and continues to buy a copy every week.

I am aiming to make my magazine a magazine that will attract people with similar characteristics and interests to Tyrell's. To do this, I will involve content such as "The fans Top picks" - A chart displaying the top 10 tracks in the Hip Hop industry to date, voted by the audience on the magazine website. I will also devote 2 pages of my magazine to a collection of famous Hip-Hop artists and reveal their latest clothing styles, and where to get this kind of clothing.

Main Task: Audience research

Target research is used to get a concept of what my audience would find as an ideal Hip-Hop magazine. I selected a few items which my magazine would consist of and a few options which give my audience a variety of options to choose from. I asked 10 people 8 different questions via 'Facebook'.

Question 1.

From this research, I can depict that a lot of people that are interested in my magazine would prefer the Masthead "The Foundation" and I will use that for my magazine.

Question 2.
From this statistic, I can depict that most people in my target audience would prefer my magazine to use a Sans Serif font, instead of a Serif font.

Question 3. From this statistic, I cant depict that just over a majority of my target audience would prefer a regular font style for the text in my magazine; I will apply this to my magazine.

Question 4. I can use this data to depict that the one feature in my magazine that my target audience would not have much of an interest in, is the 'Up & Coming music artists details' . I will use all of the other features in my magazine except this one.

Question 5.With this data I can depict that short and appealing cover-lines will be more attractive to my target audience. I will apply this to my magazine.

Question 6. Using this statistic, I can depict that most of my target audience would prefer the colours Silver, White and black. However, the colour blue or orange is yet to be decided upon, depending on what images I use.

Question 7. From this data, I know that using a big, eye catching, and attractive Masthead would be better than a less obvious masthead. I will use this data and apply it to my magazine masthead which will help me attract my target audience.

Question 8. With this data I can now use a magazine website to involve my target audience. My target audience are stereotypically known to be social networking enthusiasts, so communicating on-line to help give feedback on the articles and news in my magazine should attract them.